Saturday 1 October 2011

So I thought I'd do some market research on sizing. I have always liked the idea of being a size ten...I would love to pick up a pair of jeans and see that lovely number stamped on the tag and be able to slide them on with ease. But what is a size ten?

So during my googling I came across many websites telling me that Australia doesn't have a standard sizing for women or men. Just for kids. Well that makes it more difficult doesn't it! This is why you can be a size 16 at one shop and a size 12 at the next. Apparently it's all to do with flattery in some stores and selection of 'preferred' body types in others....So if you're actually bigger the store might mark you down a size so you'll get all excited and buy the item...where as others might mark you up outside their "standard" range so that you can't wear their clothes at all. Oh the world we live in!

Many of the more prestigious brands I searched didn't even offer a sizing guide. I couldn't find one for Myer Miss Shop, Cue, Review (I love their range, one day I might fit!), the list goes on. Not surprisingly for the lower end on the chain they're happy to give me that information without any hesitation.

So,  what I found is in the tables below....... I have no idea where I fit! And the stupid thing is a centimeter is such a tiny unit of measurement. Why are some of these brands a single centimeter different?  Why do some favour bigger hips? It's all so bizarre


SIZE TEN
Big W
Kmart
Target
Portman’s
Just Jeans
Cotton on
Country Road
Supre
Bust
90
90
87
91
89.5
90
89
89
Waist
70
70
68
72
70
70
69
69
Hips
95
95
93
98
97
95
96
99



SIZE TWELVE
Big W
Kmart
Target
Portman’s
Just Jeans
Cotton on
Country Road
Supre
Bust
95
95
92
96
94.5
95
94
94
Waist
75
75
73
77
75
75
74
74
Hips
100
100
98
103
102
100
101
104



SIZE FOURTEEN
Big W
Kmart
Target
Portman’s
Just Jeans
Cotton on
Country Road
Supre
Bust
100
100
97
101
99.5
100
99
99
Waist
80
80
78
82
80
80
79
76
Hips
105
105
103
108
107
105
106
109


Oh, and for a laugh, can you make sense of this sizing guide? Because I sure as hell couldn't figure it out! Why is the size fourteen smaller than the size eight? Why is the extra extra extra small 84cm or 84" on the hips?  I don't think most girls in an XXL would have a hip measurement exceeding 220cm...


I think I might just aim for clothes that fit well.... what a ridiculous country we live in!

S.

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